What is Google My Business?
For many readers this may be obvious, but I want to be sure we are all on the same page here. Google My Business is the listing on Google that shows up generally in the Google maps three-pack for listing that includes local businesses. For instance, if you search for a plumber near you – you will get Google Maps results near you. That’s Google My Business at work. Why is Google My Business Important? While there are a TON of studies out there on Google My Business , I will only speak from the perspective of our own agency. We estimate that for clients serving a local market, that 50-70% of the leads from Google come from their Google My Business profile. A runner up is the organic listings just below the Google Maps listings. Needless to say that if lead gen or traffic is important to your business, having an optimized Google My Business is Ultra Important. First Steps in Optimization Fill everything out that you can! While it may seem cumbersome at first, i...